英敏特&黑天鹅数据：2026年饮料风味研究报告：碳酸软饮料（CSD）发展前瞻（英文版）（22页）.pdf

1、Drinks Flavors for 2026Whats next in CSDs?As drinks brands battle over the hearts,minds and tastebuds of American consumers,a new flavor remains the ultimate weapon.A new flavor is exciting.Its a sensory adventure.A way for consumers to experience novelty,nostalgia and global culture.For drinks bran

2、ds,its the frontline of innovation.A means of capturing the curiosity(and dollars)of a thirsty population.In this report,we are going to explore the emerging trends and new opportunities in carbonated soft drinks(CSDs).Weve combined the data and insight from Black Swan Data and Mintel to analyze wha

3、ts next in this space.AuthorsZainab SarangInsights Consultant,Black Swan DataChris ToddSenior Insights Director,Black Swan DataCarole RinguetConsulting Manager,MintelMintel understands markets and categories,how they are evolving and why.Black Swan predicts what consumers want next.Together,we turn

4、early trend signals into opportunity spaces and opportunity spaces into winning products on shelf.Black Swan Data is now part of MintelOur new partnership delivers the most complete and predictive view of consumer behavior.Black Swans data explainedHow does it work?Our platform retrieves all the rel

5、evant consumer posts in a category from TikTok,IG,Reddit etc.In this example,36+million posts related to Non-Alcoholic Beverages in the USA.We use AI and data science to isolate all the individual trending topics and behaviors and understand how they cluster and ladder-up into category growth driver

6、s.This dynamic segmentation framework is refreshed monthly and evolves as consumers and the category evolves.Trend Prediction Value(TPV)Scores and ranks every trend based on its future growth potential.GrowthThe year-on-year increase or decrease in conversation volume around a trend.Conversation Vol