Nik Ranger 《技术SEO如何适应 AI 驱动的搜索可见性》.pdf

1、GENERATIVE AIA Technical SEOs Adaptation For AIVisibilityNik Ranger21/09/2025Hello to all the brilliant minds I had the pleasure of meeting at the Shenzhen SEO Conference!It was an incredibleexperience to share the stage with so many talented individuals and to feel the energy and curiosity from all

2、 ofyou in the audience.I had so many great questions after my talk,and so many people asking for my slides that Idecided Id write a blog post sharing them and exploring each facet deeper.Please reach out to me if you have questions,the team and I at Dejan are in this because we love search,we love l

3、earning,thrive with curiousity and strive to achieve the best results for our clients.Wed love to hear from you!vPrivacy-TermsSEOPPCTESTIMONIALSBLOGBOOK MEETINGThe Search Landscape Has Fundamentally ChangedIts no secret that the search engine results pages(SERPs)of today looks drastically different

4、from the ten blue links wesaw in the early 2000s,weve moved from a simple list of websites to a dynamic,conversational,and answer focusedexperience.At their core,search engines are built on the principle ofinformation retrieval,which have evolved beyond simple keywordmatching.They now operate on a s

5、emantic level,understanding queries as a collection of real world entities(entities,beingpeople,places,concepts),and the relationships between them.This understanding is powered by vast knowledge graphs,which act like a structured map of facts,connecting these entities and defining their attributes.

6、Were no longer just lookingto find pages containing your words,but to retrieve and present information centered on the specific entities and conceptsusers are interested in,leading to far more accurate and contextually aware answers.In 2018 at Goolge I/O Keynote they annouced their core objectives f