Georgia Tan 《SXO：算法的下一前沿——通过以用户为中心的体验提升转化》.pdf

1、Georgia TanCo-founder&Head of Search,Switch Key Digital Search Experience Optimisation(SXO)The Algorithms Next FrontierDriving Conversions Through User-Centric ExperiencesWhat makes your favourite cafe,bubble tea shop or restaurant?Its not just about the food!Clear Brand&IdentityGood CoffeeConvenien

2、tDiscoverableEnticingEnjoyableGood CoffeeSeasonal Specials MenuNear their bakeryNear HomeLots of Parking SpaceNext to main road,in town centreSignageDog-FriendlyFriendly recognisable brandingTakeaway DiscountsFresh pastries and bread near the counterBakery PromotionsFriendly StaffCollects FeedbackFr

3、esh FoodEnvironmentPlatingFood Modifications availableOpposite of a good experienceDiscoverableEnticingEnjoyableWhy businesses need to re-think their SEO strategy User Engagement RanksAI Redefines DiscoveryBe Visible Everywhere3 ShiftsAI Redefines DiscoveryBe Visible EverywhereAn example of a compan

4、y with great SEO,UX&CROAn example of a company with great SEO,UX&CROHighly DiscoverableContent Hub for Exploration and Additional DiscoverabilitySeamless and Enjoyable ExperienceThe Conversion MachineThe Conversion MachineThe Conversion MachineSXO is The Next Frontier of SEOHigher rankings with sati

5、sfied usersEnhanced user engagement&conversionsBuilds brand loyalty&trust1.2.3.3 Pillars of SXOGo beyond rankings to create targeted and personalised user journeys that drive conversionsDrive Results with SXOWhen SEO,UX Design&CRO work together,the result is a cohesive,user-first strategy that deliv

6、ers measurable results.By aligning these three pillars of digital marketing,you can achieve:Improved conversionsWell-placed CTAs(calls-to-action)and CRO-driven copy help turn visitors into customers.Prioritising user intentSXO ensures that content answers users real questions and helps them,not just