奥纬咨询：2025中东250亿美元体育经济构建研究报告：制胜长远 放眼2034年之后（英文版）（18页）.pdf

1、Guillaume ThibaultTony SimpsonIvan ShapochkinWinning the long game means capturing the full value of sport beyond 2034BUILDING THE MIDDLE EASTS$25 BILLION SPORT ECONOMY Oliver Wyman2Building The Middle Easts$25 Billion Sport EconomyINTRODUCTIONOver the next decade,the Middle East will become a globa

2、l sports powerhouse.From motorsports and martial arts to basketball,the region already hosts major events,with Doha staging the 2030 Asian Games and Saudi Arabia preparing for the 2034 FIFA World Cup.These arent just ambitions on paper;they signal a real shift.Sport is becoming a driver of economic

3、growth,social change,and cultural transformation.Our analysis suggests a$25 billion sports economy opportunity in the Middle East.This value extends far beyond marquee global tournaments into the integration of sport into daily life transforming how people travel,experience infrastructure,and engage

4、 digitally.The following roadmap outlines how to capture this broader economic potential.Exhibit 1:Sport is a fundamental pillar of human societiesVITALTo our health and wellness,reconnecting us with our bodies+5 yearsLife expectancy increase through regular physical activityINCLUSIVEGlobal populati

5、on can simulatenously engage with key live events40%Reduction in school dropout rates in programs with sportsENERGIZINGMemory,concentration,and overall efficiency+23%Boost in self-reported work performance by employees on exercise daysBORDERLESSTranscending languages,politics,and cultures90%Of the w

6、orlds countries represented in 2021 Tokyo OlympicsSource:Oliver Wyman analysis Oliver Wyman3Building The Middle Easts$25 Billion Sport Economy5.8 BILLION PEOPLE NOW WEAVE SPORT INTO DAILY LIFESport has become much more than a leisure pursuit.It is now woven into daily routines,shaping how people rel