电通（Dentsu）：2025美国宠物饲养格局的演变研究报告（英文版）（49页）.pdf

1、PART OF THE DENTSU CONSUMER NAVIGATOR SERIESTHE EVOLVING LANDSCAPE OF PET OWNERSHIP IN THE U.S.OCTOBER 2025US EDITION2PART OF THE DENTSU CONSUMER NAVIGATOR SERIESABOUT THIS STUDYSurvey MethodologySurvey Methodology The survey was conducted by dentsu via Toluna,an online research panel.Administered o

2、n October 21st,2025.Distributed among a nationally representative sample of 1,000 U.S.respondents.How we defined“pet”in the survey:an animal that lives with you for companionship,emotional support,or enjoyment not a utility,like animals you keep as livestock,farming,etc.M E T H O D O L O G Y3PART OF

3、 THE DENTSU CONSUMER NAVIGATOR SERIESCONTENTSA G E N D A01TOP CONSUMER INSIGHTS02EXPLORING THE UNITED PET OWNERS OF AMERICA03PETS ARE RESHAPING THE AMERICAN HOUSEHOLD AND ITS RITUALS(BUSINESS IS NEXT)04PETS CAN MAKE OR BREAK BRANDS(NOT JUST THE PET ONES)05FROM PET CARE TO PET TECH:THE DIGITAL EVOLUT

4、ION OF COMPANIONSHIP4PART OF THE DENTSU CONSUMER NAVIGATOR SERIESTOP CONSUMER INSIGHTSPET OWNERSHIP IS AMERICAS NEW DEFAULTThree in four Americans either live with pets or plan to.Even non-owners arent rejecting the idea theyre simply waiting for the right financial or living conditions.Owning a pet

5、 isnt an exception;its an aspiration built into the modern American life plan.PETS HAVE GRADUATED FROM COMPANIONS TO FAMILYAcross all demographics,pets are family full stop.For many,theyre adopted to complete the household,not to fill it.Pets are now co-parents,comforters,and emotional anchors that

6、shape how families define love,care,and belonging.PETS INCREASINGLY SHAPE HOW AMERICANS LIVE,WORK,AND SPENDFrom the cities they choose to the vacations they take,pets are influencing every major lifestyle decision.They reshape work hours,travel plans,and even home design.“Pet-friendly”is no longer a