麦肯锡：2025年中国汽车消费者洞察报告（英文版）（52页）.pdf

1、A closer look at the worlds largest smart EV marketMcKinsey China Auto Consumer Insights 2025September 2025IIMcKinsey China Auto Consumer Insights 2025About the reportThis report is based on a recent comprehensive survey of Chinese automotive consumers.We surveyed 2,498 consumers using online sampli

2、ng.The survey ran from fourth quarter 2024 to first quarter 2025.The sample covers 19 major cities across China representing a range of demographic attributes,including tier-one,-two,-three,and-four cities,as well as North China,Northeast China,East China,Central and South China,Southwest China,and

3、Northwest China.The report is divided into groups by age,income status,car purchasing experience,existing car brands and types,and more.Based on the car purchasing decision-making process,the report analyzes consumers attitudes,brand preferences,purchasing habits,and car experience in depth.AuthorsM

4、ingyu GuanDaniel BirkeThomas FangTony ZhouMcKinsey China Auto Consumer Insights 20251IntroductionThe Chinese auto market has made significant progress on the transition to electric vehicles(EVs)since the trend started in China about ten years ago.Electrification and smartification have gained moment

5、um,especially in the past five years,and lessons from the Chinese market can be extracted for the global automotive transformation.Indeed,the technological changes underway are not only influencing the preferences and behaviors of Chinese consumers but also shaping the evolution of the global automo

6、tive industry.For the first time,Chinese consumers are defining the direction of a global industry.McKinsey has followed the changing preferences and behaviors of Chinese auto consumers and studied the underlying drivers of this evolution for a decade.This report draws on the McKinsey China Auto Con