Snowflake：2025现代营销数据栈：AI驱动世界中营销人员如何成为变革推动者报告（英文版）（69页）.pdf

1、THE MODERN MARKETING DATA STACKHow marketers become agents of change in an AI-driven worldTABLE OF CONTENTSTHE MARTECH STACK:EVOLUTION IN ACTION 3THE 2026 MODERN MARKETING DATA STACK 20The Marketing Data and AI Foundation 25The AI Data Cloud for Marketing 27LLMs 29Services Providers 31Customer 360 3

2、2Activation and Delivery 40Analytics and Measurement 44Collaboration 48Marketing Cloud 50MARKETING DATA STACK SUCCESS STORIES 52NEXT STEPS 59APPENDIX 60Table of Contents|2 THE MODERN MARKETING DATA STACKTHE MARTECH STACK EVOLUTION IN ACTIONLast year we identified a“new normal”in the martech/adtech w

3、orld a trio of axes along which the space would be organized going forward.We argued,and the subsequent year demonstrated,that artificial intelligence,privacy and data gravity had become the new elemental forces shaping the world of marketing and advertising technologies.But the recognition of these

4、 persistent forces should not create the impression of a static industry.Far from it.Under the influence of those three forces,the martech and adtech spheres are changing faster than ever.Well start with AI,because every conversation weve had in the past year does.AI has completely permeated the mar

5、tech stack.Whether its machine learning pipelines or natural language interfaces,AI is in everything.For marketers,AI has had material impact from end to end:in data management,creative/content delivery,decisioning and measurement.And the advancements keep coming.The single biggest topic in the AI s

6、pace in 2025 has been agents.Agentic AI promises to move us from the probabilistic workflows of ML and the“heres your answer”helpfulness of AI assistants into a world of independent,decision-making agents.At the moment,there are real,effective agentic solutions out there,but none of them are going t