数据驱动的商业模式——监管挑战与机遇.pptx

1、Data-Driven Business Models-Regulatory Challenges and Opportunities,Peter Craddock,Partner,+32(0)26455074,Brussels,5 June 2025,What to expect,Challenges of current enforcement trends re data lawsAbsolutist approaches and(or versus?)commercial realitiesA possible way forward?,2,Key topics,Pay or Cons

2、entDMAArt.5.3 ePrivacyAI models,3,Pay or ConsentDMAArt.5.3 ePrivacyAI models,4,5,I.Pay or Consent,Choice made by data subjects to gain access to an online serviceEither I pay with my wallet(=subscription)Or someone else pays for me(=advertising)European Data Protection Board(Opinion 08/2024):Imbalan

3、ce of powerNeed for“Free Alternative Without Behavioural Advertising”(FAWBA)Equivalent vs identicalConsiderations re appropriateness of the fee“Informed”consent=understanding consequences of processing,6,I.Pay or Consent,Points of criticism:Data protection authorities are not market regulatorsWhat a

4、bout freedom to conduct business?Art.16&54 EU Charter,Recital 4 GDPR“Large online platform”?(Publisher?“Large”=significant in one country?)Future EDPB Guidelines?Nothing is set in stone EDPB not a legislator,challenge possible,Pay or ConsentDMAArt.5.3 ePrivacyAI models,7,8,II.DMA=Digital Markets Act

5、,Obligations for gatekeepers i.e.very large providers of core platform services“(CPSes),a number of services that are key to the digital environmentArticle 5:aim:prevent practices deemed unfair or that limit contestability“No using personal data obtained through CPS customersNo combination of person

6、al data other than from within the same CPSNo internal sharing of personal data from a CPS with other servicesNo use of a single sign-on for data combinationConsent request for a given purpose=max.1 per year if refused/withdrawn“Less personalised but equivalent alternative”=FAWBA?,9,II.DMA&GDPR cons