1、-1-Dogukan Sonmez,World Summit AI 2025FROM COORDINATION TO COGNITION:AGENTIC AI FOR PERSONALIZED AUTOMOTIVE SYSTEMSDogukan Sonmez-2-Dogukan Sonmez,World Summit AI 2025DoukanDogukanDo-u-kan-3-Dogukan Sonmez,World Summit AI 2025THE ULTIMATE DRIVING MACHINE+ULTIMATE COMPANIONDriving OnlyCars had a clea
2、r purpose:going from A to B simple and easy to control.Feature ExplosionNow we have 1000+features,apps,and data signals,integrated across navigation,entertainment,safety,and comfort.Digital EcosystemCars are becoming adaptive ecosystems,seamlessly personalizing experiences and creating journeys beyo
3、nd transport.-4-Dogukan Sonmez,World Summit AI 2025BEYOND TRANSPORTATION:CARS AS CONNECTED ECOSYSTEMSMany instruments(features,apps,departments,data)From simple controls to immersive infotainment ecosystemsDriving becomes more than transport its an experience-5-Dogukan Sonmez,World Summit AI 2025A C
4、AR IS LIKE A SYMPHONY ORCHESTRAMaecenas porttitor congue massaLorem ipsum dolor sit ametFusce posuere,magna sed pulvinar Nunc viverra imperdiet enimPellentesque habitant morbi tristique senectus Each feature is an instrument;navigation,music,communication,comfort.Harmony creates seamless,enjoyable j
5、ourneys.Without orchestration,its just noise.The car becomes the conductor,delivering a personalized experience every drive.-6-Dogukan Sonmez,World Summit AI 2025CHALLENGES BENEATH THE SURFACEContext is multi-dimensional:user,location,time,weather,traffic,mood.Preferences are constantly changing and
6、 highly situationalTechnical heterogeneity:sensors,APIs,different data formats,Each app has its own domainPrivacy by design is essential with so much personal data flowing through the carOne can not simply build personalized ai recommendationTrue personalization requires orchestration:The car must a