有形数据有形未来——开放数据如何帮助创造新叙事.pdf

1、Tangible data,tangible future how open data helps create new narrativesAntonio Moneo LainFounder and CEO,Tangible DataThis is a sculpture from Tangible DataThe image showcases a 3D-printed sculpture representing NASAs climate change measurements from 1880 to 2023.2024 Tangible Data.2014 All Rights R

2、eserved4 4What isTangible Data 2024 Tangible Data.2014 All Rights ReservedWe are Tangible Data,a creative studio specialized in data,sustainability communication,art,and digital manufacturing.We use art to raise awareness among the audience about the challenges of sustainability,transforming relevan

3、t data into physical sculptures(data physicalization)that capture attention and promote message retention.With it We help organizations committed to sustainability better communicate their sustainability commitments,connecting with the audience5 5FAITH,INTUITION(low evidence,high trust)SUSTAINABILIT

4、Y(high evidence,high trust)CHAOS(low evidence,low trust)PARADOX(high evidence,low trust)Low TrustLow EvidenceHigh EvidenceHigh TrustThere is more information than ever,and more skepticism than ever.Why?and,how can we escape from this scenario?we are hereThere is an opportunity in distributing data t

5、o non-expert audiences if presented in an accessible,visually engaging,and easy-to-interpret format.By enhancing understanding and creating an emotional connection with the information,we can foster greater engagement and action.Prahalad Base of the PyramidThere is untapped potential in addressing t

6、he needs and aspirations of the world poorest populations we add,in terms of information3Rosling FactfulnessData is essential because it is the foundation for understanding the world as truly is,rather than how we might perceive it4Ackoff Pyramid of InformationFor data to become wisdom,it needs to b