尼尔森IQ&捷孚凯：2026年全球家电行业展望报告：消费者需求洞察（英文版）（49页）.pdf

1、Home Appliances Outlook 2026:What consumers wantWhat will drive growth in small and major domestic appliances?2025 Nielsen Consumer LLC.All rights reserved.2 2025 Nielsen Consumer LLC.All rights reserved.Table ofContentsMacro forces shaping 2026 .2025 full-year projection .71638How retailers should

2、prepare for 2026 .30What will drive demand for home appliances in 2026?.Regional outlook:Projections for full-year 2025 and 2026 .46 6Global key takeaways for 2026 .373 2025 Nielsen Consumer LLC.All rights reserved.Julian BaldwinPresident,Global Tech&DurablesA welcomefrom JulianBaldwinConsumers are

3、at a juncture.Theyre still cautious about their spending amid lingering economic uncertainty,but they are spending on certain technology products.What they want is compelling value for their money.So what is this value?When it comes to household appliances,our research shows that consumers are inter

4、ested in durable products that make their lives easier.Theyre looking for appliances that deliver increased convenience,multifunctionality,energy and water savings,and/or enhanced health and well-being benefits.They notice the value when these benefits are clear.For the Household Appliances sector i

5、n 2026,there are strong opportunities for manufacturers and retailers to meet these consumer needseven amid slow economies.They must get the feature sets and pricing right,especially as challenger brands drive assertive market expansion.This report looks at the most lucrative home appliance market t

6、rends in 2026,analyzing where manufacturers and retailers should focus their product assortment,innovation,and marketing investments.Throughout,we draw from NIQs in-depth analysis of Consumer Technology and Durable Goods(T&D)sales data,as well as trends in consumer behavior and aspirationsrevealing