1、What is Hot in Media:Retail Media,Strategic Partnerships,and AIMaria Rua AgueteMedia&Entertainment,Oin/maria-rua-aguetemaria_aguete2AgendaOmdia IBC 2025|September 20251 12 23 34 45 5SVOD trends&strategyNetflix,Amazon,Disney,WBDThe new partnerships eraThe convergence of CTV and retail media/TV OsMovi

2、ng from brand awareness to outcomesAI in MediaGlobal market trendsM&E overviewCopyright 2025 TechTarget,Inc.or its subsidiaries.All rights reserved.3Global M&E trends4Omdia IBC 2025|September 2025Media&Entertainment Spending:Streaming Video Driving the$1.1 Trillion Market in 2025Online Video$479bnTr

3、aditional TV$297bnCinema$37bnMusic$45bnGames$244bn$1.1tn in 2025 vs.$1.03tn in 2024(+7%)Revenue Growth+7%Streaming videoCinemaGames+14.6%+12.3%+9.9%Copyright 2025 TechTarget,Inc.or its subsidiaries.All rights reserved.5Omdia IBC 2025|September 202505001,0001,5002,0002,5002019202020212022202320242025

4、Subscriptions(million)Pay-TVOnline videoGlobal:Pay-TV and online video subscriptions,2019-2025 2025 OmdiaOnline video subscriptions overtook pay TV in 2020 and have just gone past the 2bn mark!Copyright 2025 TechTarget,Inc.or its subsidiaries.All rights reserved.6SVOD trends&strategy7Omdia IBC 2025|

5、September 2025050100150200250300350400450201920202021202220232024202520262027202820292030Paid subscriptions in millionsGlobal:Top 5 Global SVOD services,paid subscriptions in millionsNetflixAmazon Prime VideoDisney+HBO MaxParamount+The big 5 global SVODs excluding China and India are all projecting

6、modest growth going forward 2025 OmdiaCopyright 2025 TechTarget,Inc.or its subsidiaries.All rights reserved.8Omdia IBC 2025|September 20252019202020212022202320242025202620272028202920300.00.10.20.30.40.50.60.70.80.91.0Netflix(Ad-supported)Amazon Prime Video(Ad-supported)Disney+(Ad-supported)Global: