Cvent：2026年全球活动策划者采购趋势研究报告（英文版）（31页）.pdf

1、PLANNER SOURCING REPORTGLOBAL EDITION2026PLANNER SOURCING REPORTWelcome to the global edition of the 2026 Planner Sourcing Report,Cvents annual look into event professional sourcing trends.Since 2015,this annual report has delivered a snapshot of planner preferences on various topics,from sourcing t

2、o budget insights and their use of technology throughout the event ecosystem.EXECUTIVE SUMMARY.3 WHO WE SURVEYED.5 KEY FINDINGS .7-27Event planners lower growth expectations,shift focus to engagement and value.Planners are technology power users,but frustration mounts if the tools dont keep pace wit

3、h industry requirements.Planners search for ways to balance experience with cost realities.Regimented sourcing processes drive efficiency and savings.RFP tools redefine speed,savings,and decision-making.Planners seek transparency,speed,and stronger venue differentiation.Planners continue to flock to

4、 flexible,one-of-a-kind spaces.Strong vendor and venue partnerships prove essential amid staffing and service challenges.#1#5#2#6#3#7#4#8ADDITIONAL GLOBAL FINDINGS .28 GLOBAL FINDINGS BY THE NUMBERS.30 EXECUTIVE SUMMARYUse of a Defined Sourcing Process Improves RFP EffectivenessAI Adoption Accelerat

5、es as Planners Look to Increase EffectivenessThe 2026 Global Cvent Planner Sourcing Report shows an industry shifting forward with energy and momentum,despite persistent challenges and a forever-changed outlook.Rising costs and staffing shortages are still impacting the events industry.Meanwhile,tec

6、hnology transformation may add complexity and cause anxiety over adoption.Despite this,can technology be the great equalizer,helping event planners and venues adapt?To find out,we partnered with Censuswide in July 2025 to survey 1,650 professional event planners across six regions:North America,Lati