西蒙顾和：2025关税、定价与市场权力：碎片化市场中领导者领先之道研究报告（英文版）（18页）.pdf

1、Tariffs,pricing,and powerHow leaders stay ahead in a fragmented marketContentsThe leadership test:Pricing under pressure 3Question 1:Do we know our pricing power?4Question 2:What pricing playbooks are we using?6Question 3:How are we managing the relationship between cost,price,and value in volatile

2、markets?8Question 4:Are we set up to balance speed with strategic control?10Question 5:Are we leveraging AI to stay ahead of tariff volatility?12Question 6:Are we owning the story or letting volatility tell it for us?14Pricing:A source of resilience or regret?173The leadership test:Pricing under pre

3、ssureTariffs are once again dominating the global agenda,but their impact extends far beyond policy headlines and diplomatic soundbites.From the C-suite to pricing desks,they are reshaping how businesses think about competitiveness,value,and margin control.Yet while the focus often falls on supply c

4、hain responses or trade compliance,a more fundamental commercial reality is emerging:In a tariff-disrupted world,pricing is the decisive variable.This guide is not about trade policy or generic cost cutting.Its a strategic primer for CEOs and commercial leaders navigating the complexities of the new

5、 tariff era one where uncertainty is structural,not cyclical,and where clarity in pricing can define the next era of growth.For commercial leaders,the question isnt just“Are we reacting quickly?”but rather “Are we leading strategically?”.We outline seven critical questions that will help you expose

6、hidden risks,unlock pricing power,and build greater resilience,ensuring your strategy is not just reactive,but a driver of commercial advantage.Are you in control of your pricing right now?If so,youre in a select group.Most are reacting,few have clarity and even fewer are asking the commercial quest