尼尔森：2025营销ROI（投资回报率）蓝图：释放营销投资的全部价值 研究报告（英文版）（18页）.pdf

1、Copyright 2025 The Nielsen Company(US),LLC.1Unlocking the full value of marketing investmentsThe Marketing ROI Blueprint:The Marketing ROI Blueprint:Unlocking the full value of marketing investmentsCopyright 2025 The Nielsen Company(US),LLC.2Table of contentsIntroduction3Section 1The challenge of pr

2、oving ROI4Section 2 A unified approach to maximizing ROI8Conclusion17About18Copyright 2025 The Nielsen Company(US),LLC.3The role of a marketer is continuously evolving.With economic pressures and a shifting media landscape,the marketers work now involves making strategic decisions that directly conn

3、ect to tangible business results.A new level of sophistication is critical,calling for data-driven decision-making and a confident ability to navigate a highly fragmented landscape.In this environment,confidence isnt a luxuryits a necessity.Our report is a blueprint for building that confidence.It a

4、ims to equip you with thetools and insights to move from uncertainty to data-driven strategy.To achieve this,we will explore two areas:IntroductionSection 1:The challenge of proving ROIAn in-depth analysis of current market pressures and the challenges posed by fragmented market conditions and siloe

5、d approaches that hinder the accurate measurement of marketings true value.Section 2:A unified approach to maximizing ROIA strategic blueprint for unifying your data and optimizing campaigns at every stage,unlocking high ROI potential and transforming accountability into a powerful competitive edge.

6、Copyright 2025 The Nielsen Company(US),LLC.4The challenge of proving ROI1The challenge of proving ROI1The challenge of proving ROICopyright 2025 The Nielsen Company(US),LLC.51Across the globe,businesses are focused on financial discipline and risk management.Every division of an organization is unde