运通商旅（Amex GBT）：2025年全球会议与活动预测报告（英文版）（38页）.pdf

1、2026 Global Meetings&Events ForecastGlobal Meetings&Events Forecast 20262WelcomeTop five takeawaysGlobal outlookMaking meaningful connectionsMeet the modern meetings strategistTechnology elevates the attendee journeyROI or ROE?Five action areas for 2026Regional viewsAcknowledgments030405111824283132

2、37ContentsGlobal Meetings&Events Forecast 20263After several years of upheaval,the 2026 Global Forecast finds the meetings sector settling into its new normal.Were seeing greater consistency when it comes to strategy and meeting management.For the second year running,meeting professionals share the

3、same priority delivering exceptional experiences.And in-person meetings are now firmly the norm,not the exception.These signs of stability are welcome and theyre fueling growing optimism about the industrys prospects.Underpinning that positivity is the potential of artificial intelligence(AI)to tran

4、sform our industry and supercharge our capabilities.Welcome to the 15th edition of the Global Meetings and Events ForecastAs the research shows,meeting professionals understand that AI can help us work smarter,unlock creativity,and drive engagement to new heights.And they arent waiting for this to h

5、appen;many plan to deploy AI right across the meetings journey in the year ahead.Im inspired by their determination to shape the future.The Global Forecast is about starting a conversation about the future of our industry,so please get in touch with your views.Thank you to everyone who contributed t

6、heir expertise and insight.We couldnt do it without your partnership.Saludos,Gerardo Tejado Donde Senior Vice President Professional Services Amex GBT4Global Meetings&Events Forecast 2026Five top takeawaysNow in its 15th year,the Amex GBT Global Meetings and Events Forecast sets the agenda for the g