韦莱韬悦（WTW）：2024-2025年交通运输业声誉风险全球调查报告（英文版）（15页）.pdf

1、 Reputational Risk Readiness Report 2024/2025Global survey by Willis,a WTW companyTABLE OF CONTENTSIntroduction 03Key findings 04Reputational risks and challenges 05Risk and crisis management 07Financial readiness and resilience 10Conclusion 13 Transportation Reputational Risk Readiness Report 2024/

2、2025/3Introduction How are reputations at risk in passenger transportation?About the surveyWho 100 senior airline,cruise line and train company executives responsible for risk strategy across their organization,including directors of finance,risk,marketing,HR and communications.Where 20 countries in

3、 Europe,Middle East and Africa,Asia Pacific,North and South America,Latin America.Size 31%had revenue between$1 billion$2.5 billion;32%$2.5 billion$5 billion and 37%over$5 billion.In passenger transport,every interaction with a customer is a potential flashpoint.Disruption can emerge out of anywhere

4、,from IT outages to disease outbreaks,all of which can be reputationally damaging.The sector is under pressure to decarbonize in many countries,while encouraged to roll back green policies in others,creating uncertainty and new reputational pitfalls.Even positions on issues such as diversity can reb

5、ound on a companys image as these become contested arenas.In our third Reputational Risk Readiness Survey,we asked 100 senior executives from leading airline,cruise and train companies how they are adjusting to this fast-changing landscape.What do they see as the main risks to their reputation?How r

6、eady are they to deal with the fallout from a reputational crisis?And how would they cope with the financial impact?Our findings suggest that as the risk landscape has become more complex,reputational concerns have shifted.Respondents appear less worried about traditional risks such as safety and mo