韦莱韬悦（WTW）：2024-2025年制造业声誉风险全球调查报告（英文版）（16页）.pdf

1、 Reputational Risk Report 2024/25Global survey by Willis,a WTW company2/Manufacturing Reputational Risk Report 2024/25CONTENTSIntroduction 3Key findings 3Reputation risk landscape 4Risk and crisis management 6Financial readiness and resilience 10Six steps to reputation risk resilience in 2025 12Conc

2、lusion 13Survey sample and methodology 14About the surveyWho 100 senior executives responsible for risk strategy across their manufacturing organization,including directors of finance,risk,marketing,HR,and communications.Where Countries in Europe,Asia Pacific,North and South America and Africa.Size

3、100%of companies had revenue over US$1 billion.59%had revenue over US$5 billion.Please note the survey contained closed questions with different response options including multi-select and single answers.Where respondents were asked to select more than one answer option,the total of responses is mor

4、e than 100%.Find full details of our sample and methodology on page 14.Manufacturing Reputational Risk Report 2024/25/3Introduction How are reputations at risk in manufacturing?Manufacturers have always built their reputations on the quality of their products.Thats still true but it takes more to ma

5、intain trust and goodwill in todays complex operating environment.Transformative technology and increasingly complex supply chains have reshaped the industry,bringing huge opportunities but also new and unforeseen risks that can impact on business reputations.At the same time,the level of scrutiny a

6、pplied to the industry,from consumers,stakeholders and regulators,has gone up in recent years.In the glare of social media,an issue that gains traction can quickly blow up into a crisis.In our third Reputation Risk Readiness Survey,we asked 100 senior executives from leading manufacturing companies,