1、Beauty standards:US personal care brand rankings 2025Exploring the top personal care brandsin America based on consumer consideration.U N I T E D S T A T E S/Research RealityUS personal care brand rankings 202521 1Foreword2 2Personal care brand rankings 2025 3 3Profiling youth-conscious Americans(YC

2、A)4 4Key takeaways 5 5MethodologyContentsUS personal care brand rankings 20253Get in touchExplore our solutionsDiscover brand trackingPersonal care is a highly competitive space,with skincare and haircare brands alike vying for consumer attention.YouGovs 2025 US personal care brand rankings reveal w

3、hich brands stand out among the general population,with results further broken down by gender,generation,and the years most improved performers.Alongside the gen pop picture,this report spotlights youth-conscious Americans(YCA),a cohort for whom personal care is more than routine,but a reflection of

4、 identity and values.Ingredient quality,and self-image are key considerations,setting this group apart from the wider population.We reveal who they are,what they value,and where opportunities lie for marketers.Ashley BrownSenior Director,YouGov AmericaForewordUS personal care brand rankings 20254Rea

5、l insights into what the world thinksExplore our solutionsOur extensive,ever-growing source of connected,living data equips you with a rich understanding of your customers complex lives.Understand what 30+million registered panel members in over 55 markets are thinking,and harness real-time data for

6、 smarter,evidence-based decisions with our suite of products.US personal care brand rankings 20255Personal care brand rankings 2025RankBrandConsideration among gen pop(%)1Dove(Skincare and Cosmetics)46.72Kleenex40.53Colgate40.04Crest37.95Dove(Hair Products&Services)36.66Vaseline35.17Neutrogena29.18G