尼尔森IQ：2025年The X Factor：中国X世代影响力报告（51页）.pdf

1、为什么不能忽视X世代Why you cant afford to forget Gen X中国X世代影响力 202 5 Nielsen Con sumer LL C.All Rights Reserved.为什么选择X世代？为什么是现在?Why Gen X?Why now?驱动X世代消费的核心因素What drives Gen X consumption?哪些品类最有望赢得X世代的青睐？Which categories are best positioned to win with Gen X?制造商和零售商的关键点Key takeaways for manufacturers and ret

2、ailers在中国影响X世代的因素Factors influence Gen X in China如何推动品牌增长？尼尔森IQ品牌增长模型How to drive brand growth?NIQ Growth Architect Introduction目录|Table of Contents 202 5 Nielsen Con sumer LL C.All Rights Reserved.为什么选择X世代？为什么是现在?Why Gen X?Why now?谁是X世代？Who is Gen?14亿1.4 billionX世代群体目前活跃于世界各地Currently navigating th

3、e globe出生1965年至1980年Born between 1965 and 1980当前年龄在45至60岁之间Currently aged 4560 202 5 Nielsen Con sumer LL C.All Rights Reserved.4 202 5 Nielsen Con sumer LL C.All Rights Reserved.5X世代以独立精神为傲Gen Xers pride independence raised as latchkey kids by working parents青年时期见证了MTV、摇滚文化和个人电脑的兴起Youth witnessed t

4、he rise of MTV,grunge culture,and personal computing谁是X世代?Who is Gen X?万亿美元(USD)trillion globally仅在2025年，In 2025 alone,X世代的全球消费预计将达Gen X will spend an estimatedSou rce:World Data La b 202 5 Nielsen Con sumer LL C.All Rights Reserved.6X世代现在拥有的消费实力Gen Xers have the spending power now.7 202 5 Nielsen C

5、on sumer LL C.All Rights Reserved.并且在可预见的未来 and for the foreseeable future到2033年，X世代的全球人均支出将位居首位，超过Gen X will be the per-capita spending leaderglobally through 2033,surpassing 万亿美元(USD)trillion globallySou rce:World Data La b按世代划分的人口(2025)Population by generation(2025)2025年，X世代占全球人口的17%.In 2025,Gen

6、Xmakes up 17%of the globalpopulation.Source:World Data Lab8 202 5 Nielsen Con sumer LL C.All Rights Reserved.婴儿潮一代X世代千禧一代Z世代Alpha世代Beta世代60-7844-5928-4312-271-11新生婴儿Newly bornX世代自2021年起主导全球消费支出，并将持续至2033年Gen X has led global consumer spending since 2021,and will continue to do so until 2033Source:Wo