英敏特：2026年全球食品与饮料趋势预测报告（英文版）（42页）.pdf

1、From This Years Signals To Tomorrows Trends2026 GLOBALPREDICTIONSFOOD AND DRINKMintels 2026 Global Food&Drink Predictions were developed with a view to how empathetic brands can help consumers who feel like they are only surviving,rather than thriving.The polycrisis,a term for a series of consecutiv

2、e,interlinked shocks or disasters,of the last five years has left consumers and companies alike in need of support to feel prepared,flexible,and even creative in the face of obstacles.Being resilient is a lasting lesson from COVID-19,but Mintels global food and drink analysts predict perseverance wi

3、ll emerge as a motto for 2026.Brands will build sustained relationships with consumers by demonstrating how they are persevering through the global issues that are also complicating consumers daily lives,such as climate change,supply chain disruptions and the impacts of chronic health conditions.Wit

4、h solutions designed to encourage persistence,consumers will feel more empowered to endure the daily challenges from“whats for dinner?”to“will drinking this help my future self?”INTRODUCTIONStrengthen the resolve to endure adversity now and in the years aheadof German consumers would like to improve

5、 their ability to cope with living in times of constant uncertainty.Source:Mintel,March 202466%Dont Just Launch it.Celebrate it.Mintel Most Innovative awards recognise the best new consumer products across food,drink,beauty,household and beyond.If your launch has made people stop,look,taste,or try,t

6、his is your moment to shine.READY TO SHINE?DOWNLOAD ENTRY PACK010203Consumers will move on from specific goals of“maxxing,”or the viral advice to consume high amounts of protein or fiber each day,to adopt inclusive diets that celebrate the functional benefits of consuming a diverse variety of ingred