1、Fall 2025Sports Market Update Executive Summary2 2The sports industry has entered a new era of growth and monetization,with technology,media,and capital converging to reshape how value is created.Streaming has become the dominant viewing format,live sports media rights deals continue to set new reco

2、rds,and digital platforms are unlocking new ways to engage fans and monetize IP.At the same time,professional franchises are reaching peak valuations,womens sports are scaling into a multi-billion-dollar market,and the rise of creator-led content is transforming fandom.Against this backdrop,sports t

3、echnology has emerged as a strategic asset class for leading investors.AI-driven tools are powering personalization and efficiency,youth and NIL platforms are establishing the next growth frontier,and performance data technologies are expanding adoption from elite to grassroots levels.As institution

4、al capital flows into the sector and consolidation accelerates,investors are positioning to back scaled leaders across media,fan engagement,performance,and infrastructure,fueling the next wave of value creation across the global sports economy.We look forward to discussing the themes and insights in

5、 this report with you and exploring what lies ahead for the industry as sports enters its next phase of growth and transformation.Please contact a member of our team to schedule a call.Houlihan Lokey is pleased to present its latest edition of the Sports Market Update.M&A TEAM MEMBERSJohn LambrosMan

6、aging DirectorCo-Head of U.S.Technology+1 212.497.4207John.LambrosHL.comJared ShaberSenior Vice President+1 212.331.8173JShaberHL.comFINANCIAL AND VALUATIONADVISORY TEAM MEMBERSBrian MarlerDirector+1 310.712.6548BMarlerHL.comConrad KolasaSenior Vice President+1 310.789.5713CKolasaHL.comKaivan Doshi