尼尔森IQ：2026年全球消费者展望报告（英文版）（50页）.pdf

1、1 2025 Nielsen Consumer LLC.All rights reserved.2 2025 Nielsen Consumer LLC.All rights reserved.The global outlook for 2025 saw a shift from cautious to intentional consumption.For 2026,continued volatility has deeply ingrained a lingering caution into consumer psychology,which is impacting spending

2、.Still,areas of opportunity and growth remain amid this emotional battleground.In this analytical assessment of the state of consumers,well help equip you to win with cautious yet hopeful consumers over the next 12 to 18 monthsand beyond.As always,NIQs Consumer Outlook report marries survey and purc

3、hase data to deliver the most comprehensive outlook possible.We uncover the divide between what consumers say and what they do,along with disruptions impacting the retail industry.Caution may be the new normal,but our Consumer Outlook:Guide to 2026 gives manufacturers and retailers the insights and

4、takeaways they need to not just keep pace withbut stay ahead ofwhatever comes our way in the year ahead.Caution is the new normalWelcome to your strategic guide to 2026Marta Cyhan-BowlesChief Communications Officer&Head of Global Marketing COE,NIQ3 2025 Nielsen Consumer LLC.All rights reserved.Key t

5、akeaways Consumers are numb to volatilityconfidence is misleading.Shoppers have adapted to constant shocks,which makes them feel more confident even though their financial realities havent changed.Inflation,everyday expenses,and borrowing costs still squeeze wallets,making volatility a semi-permanen

6、t condition leaders must plan around.Spending is intentionalevery purchase has to earn its place.Shoppers reward retailers and brands that deliver trust,personalization,and convenience.ESG and sustainability are table stakes;todays consumers want tangible benefits that simplify their life and align