1、SOCIAL MEDIAINDUSTRYBENCHMARKSHospitality&HotelsEXECUTIVE SUMMARYKey takeaways for the Hospitality&Hotels IndustryThe hospitality industrys approach to social media is rapidly evolvingand success nowdepends on platform-specific strategy,not one-size-fits-all content.Facebook continues to offer value

2、,but only with the right format.Video posts leadengagement,especially on smaller pages,while albums and static image posts areseeing diminishing returns.Instagram remains essential,but the top-performing formats may surprise you.WhileReels dominate in volume,carousel posts and single images consiste

3、ntly outperform interms of engagement.X(formerly Twitter)shows limited potential.Engagement remains low across mostformats,with no measurable reach engagement.That said,timely updates,community-driven content,and animated GIFs can still resonate with niche audiences.LinkedIn presents a unique opport

4、unity.With a stable reach engagement rate regardlessof page size,it offers a reliable space for thought leadership,professional storytelling,and brand authority,particularly through long-form posts and documents.TikTok is the standout performer,especially for smaller hotel brands,making it an ideals

5、pace for boutique and emerging brands to build visibility quickly.However,performancetends to decline as follower count increases.Get in-depth data andcompetitor benchmarksfor your Industry!Analyze your social media performanceand see where you stand against yourtop competitors.Request a demoACROSS

6、ALL INDUSTRIESAverages for all industriesAvg.eng.rate by followersAvg.eng.rate by reachAvg.eng.rate by impressionsAvg.impressionsAvg.video viewsAvg.sharesAmentsAvg.likesAvg.no.of posts/monthFacebookInstagramTwitterTikTokLinkedIn0.2%0.9%0.1%18.0%0.5%2.5%9.0%-2.5%2.5%7.4%1.1%5.1%1.6%1K520K4K-9K47K4K-1