Comscore：2025年英国社交媒体状况报告（英文版）（40页）.pdf

1、1UK EditionREPORTComscore:One Cross-Platform Measurement SolutionFocused On Unifying Audiences Across ScreensInsights that help you understand your audiences interests,attitudes,and behaviors across screens and how various touchpoints impact the holistic audience and consumer journeyMeasure accurate

2、 incrementality&ROI across all screens with precision beyond just age+gender.Understand how the campaign is moving the needle with your audience across key marketing funnel metrics with our Brand Survey Lifts.Plan cross-platform campaigns that will go beyond demographics to interests,attitudes&behav

3、iors to reach any target audience with Comscore Digitaland Social.Activate your custom audience target media plan with our made-for-programmatic Proximic tool to drive optional reach&engagement on Digital,CTV,&SocialTable of ContentsPlatforms&Formats12Social Media Consumption OverviewMedia,Brands an

4、d InfluencersKey Takeaways435Social Incremental Audiences1.Social Media Consumption OverviewSocial Media Industry SizeSource:Comscore MMX Multi-Platform,Total Audience,Total Digital Population(TDP)and Social Media,April 2025,Worldwide Rollup*Worldwide Rollup represents the summation of the following

5、 individually reportable Mobile Metrix and MMX Multi-Platform geographies:United States,Canada,Argentina,Australia,Brazil,Chile,Colombia,Finland,France,Germany,Hong Kong,India,Indonesia,Ireland,Italy,Japan,Malaysia,Mexico,Norway,Singapore,Spain,Taiwan,United Kingdom and Vietnam.Worldwide*Social Medi

6、a PopulationWorldwide*Social Media%Reach1.3B72%Unique Visitors1.Social Media Consumption Overview1.Social Media Consumption OverviewReachSource:MMX Multi-Platform,Multi-Market,Total Audience,Desktop&Mobile,May 2025,Selected countries:Argentina,Brazil,Canada,France,India,Italy,Mexico,Spain,United Kin