Spate&YipitData：2025病毒式传播驱动型品牌：美妆市场份额争夺新态势研究报告（英文版）（36页）.pdf

1、SPATE|All rights reserved-VIRALITY-DRIVEN BRANDS ARE TAKING A SLICE OF THE BEAUTY PIESPATE|AUGUST 2025SPATE|All rights reserved-SPATE|All rights reserved-2TABLE OF CONTENTSSpate&Yipitdata MethodologyViral Brands Deep-Dive Per CategoryVirality-Driven Brands Gain Share,But Sustaining Momentum Isnt Gua

2、ranteedWhat Does This Mean For Beauty Brands?What Does This Mean For Retailers?ConclusionSPATE|All rights reserved-SPATE|All rights reserved-3VIRAL BRANDS ARE CHANGING THE BEAUTY LANDSCAPE In todays beauty landscape,TikTok is more than just a social platform its a launchpad.Consumer behavior is incr

3、easingly shaped by short-form content that entertains,educates,and sells.This dynamic has fueled the rise of fast-moving,virality-driven brands that are building massive audiences and converting that attention into real-world sales often with impressive speed.These brands arent just gaining visibili

4、ty theyre breaking into the top five beauty brands driving engagement growth on TikTok.And their momentum doesnt stop there.Many are successfully translating online buzz into sales on platforms like Amazon,where speed and convenience shape buying behavior.While retailers like Sephora and Ulta remain

5、 influential,more consumers are also turning to ecommerce for immediate access to whats trending.Meeting beauty shoppers where they are means blending inspiration with accessibility and increasingly,that journey starts online.SPATE|All rights reserved-SPATE|All rights reserved-Spate is an innovative

6、 data platform that allows users to discover and detect trends across Google search and TikTok.The Spate dashboard analyzes over 20 billion search signals and over 60 million TikTok videos across the globe to answer three crucial questions for the consumer goods industry.Whats the next big trend?Who