奥美（Ogilvy）：2025亚太增长之书（英文版）（41页）.pdf

1、ASIAGROWTHBook ofTheThe 20252025 Ogilvy APACOgilvy APACContents01020304Welcome and Introduction6 Strategies to Supercharge Growth in 2026CaseContact UsOur mission:To be the best creative partner for growthGrowth in APAC is evolving,presenting brands with dynamic opportunities.Marketers are navigatin

2、g maturing markets,heightened focus on value,and vibrant competition conditions that open the door for bold disruption and fresh innovation.In this energized landscape,creative effectiveness continues to be the most powerful catalyst for delivering meaningful impact.This year,weve gone beyond celebr

3、ating campaigns to dig deeper into the most pressing challenges facing APAC marketers,distilling them into six growth levers that sharpen brand strategies:Sustaining premium value in price-sensitive marketsFinding growth in saturated categoriesMaximizing impact on tight budgetsBalancing short-term w

4、ins with long-term brand equityStaying culturally relevant amid fragmentationWinning in a blurred commerce landscapeFOREWORDCreative Excellence is APACs Most Powerful Growth LeverCHRIS REITERMANNCEO,Ogilvy APAC&Greater ChinaKENT WERTIMEGlobal CEO,Ogilvy One&CEO,Ogilvy APACThe Book features selected

5、2025 APAC Effie cases studies work that not only brings these levers to life but also proves how creative ideas applied with intent can redefine categories,strengthen brand equity,and deliver tangible growth.We hope these insights spark fresh ideas and conversations with your team and Ogilvy partner

6、s.Feel free to connect with us to explore how creative effectiveness can power your next stage of growth.5AAwarding Ideas That Work.A REVIEW OF THE CASES IN THIS BOOK REVEALS THAT EFFECTIVE IMPACT LIES AT THE INTERSECTION OF 3 LEVERS:An insightfully-defined source of growth,enabling clear problem de