Gartner：2025年领导力前瞻：首席销售官三大战略重点（英文版）（15页）.pdf

1、 2024 Gartner,Inc.and/or its affiliates.All rights reserved.This presentation,including all supporting materials,is proprietary to Gartner,Inc.and/or its affiliates and is for the sole internal use of the intended recipients.Because this presentation may contain information that is confidential,prop

2、rietary or otherwise legally protected,it may not be further copied,distributed or publicly displayed without the express written permission of Gartner,Inc.or its affiliates.Top 3 Strategic Priorities for Chief Sales OfficersLeadership Vision for 2025 RESTRICTED DISTRIBUTION2 2024 Gartner,Inc.and/or

3、 its affiliates.All rights reserved.3321512 Leadership Vision for Chief Sales Officers in 2025To drive commercial growth in 2025 and beyond,chief sales officers(CSOs)must contend with three major trends impacting B2B sales the need for greater sales and marketing alignment through a unified commerci

4、al strategy,creating an adaptable sales organization able to thrive through multiple sales transformations,and simplificationof ever more complex seller roles.CSOs can use this research as a guidebook to navigate these trends and learn how to leverage cross-functional collaboration,adaptability and

5、role simplificationto improve seller productivity.Key questions addressed:How should I modify my leadership skills to lead a unified commercial strategy?How do I better prepare for and lead change management in my organization?What steps should I prioritize and take to improve seller productivity?RE

6、STRICTED DISTRIBUTION3 2024 Gartner,Inc.and/or its affiliates.All rights reserved.3321512 Source:GartnerChief Sales Officers Success in 2025FRAMEWORK GRAPHICImprove sales productivityRESTRICTED DISTRIBUTION4 2024 Gartner,Inc.and/or its affiliates.All rights reserved.3321512 Sales and Marketing Must