1、Discover the latest trends across digital advertising and retail mediaState of Digital Advertising 2025Note:Top publishers by app store revenue|Source:Sensor TowerSensor Tower|Our CustomersTop publishers trust Sensor Tower insights to grow their business-All Rights Reserved2Note:Included ad channels

2、 vary by market.Ad spend estimates are as of August 14,2025.Year-over-year growth calculated using ad channels that were available since August 2023 and exclude more recently released ad channels.Executive Summary|State of Digital Advertising 2025United States-All Rights ReservedDigital Ad Spend12 m

3、onths between August 2024 and July 2025$137Billion+12%Year-over-YearDigital Ad Impressions12 months between August 2024 and July 202516.3Trillion+7%Year-over-Year#1 Ad Channel by ad spend among included ad channels in this marketFacebook$35.2B12 months between August 2024 and July 2025#1 Category 12

4、 months between August 2024 and July 2025#2ConsumerPackaged Goods#3Media&EntertainmentShopping#1 Advertiser 12 months between August 2024 and July 2025A#2The Walt DisneyCompany#3Procter&GambleFacebookInstagramLINELinkedInNAVERPinterestRedditSnapchatTikTokXYouTubeDesktopDisplayDesktopVideoMobileAppsM

5、obileDisplayMobileVideoOTTAd ChannelIncluded?Included Ad ChannelsOnly select ad channels are available in each market3Table of ContentsDigital Advertising OverviewSocial Advertising TrendsOver-the-Top(OTT)Advertising TrendsRetail Media Advertising TrendsKey Events in 2025 Holiday Shopping United Sta

6、tes Sports Back-to-SchoolCategory Spotlights Shopping Consumer Packaged Goods Travel&Tourism6152334455056616873 Sensor Tower Inc.-All Rights Reserved-All Rights Reserved4 Sensor Tower Inc.-All Rights Reserved Sensor Tower Inc.-All Rights Reserved-All Rights ReservedThe digital ad spending and impres