凯度：2025年凯度BrandZ最具价值中国品牌100强榜单及报告 (英文版)（107页）.pdf

1、MOST VALUABLECHINESE BRANDS2025 Kantar 2025 Kantar 2025|2 Kantar 2025|3WELCOMEMOST VALUABLE CHINESE BRANDSINTRODUCTION&ANALYSISCATEGORY FOCUSTHOUGHT LEADERSHIPBRAND PERSPECTIVESKANTAR RESOURCES04 INFOGRAPHIC05 WELCOME 08 WHAT IS KANTAR BRANDZ?50 TOP 100 MOST VALUABLE CHINESE BRANDS52 NEWCOMERS 54 TO

2、P RISERS14 OVERVIEW 16 KANTAR BRANDZ STOCK PORTFOLIOS 17 KEY RESULTS18 ANALYSIS HIGHLIGHTS20 MAJOR TRENDS25 MARKET INTELLIGENCE 27 KEY TAKEAWAYS58 CATEGORIES OVERVIEW59 AUTOMOTIVE62 CONSUMER TECHNOLOGY AND SERVICES PLATFORMS65 FAST FOOD67 FOOD AND BEVERAGES70 HOME APPLIANCES73 IOT ECOSYSTEM76 MEDIA

3、AND ENTERTAINMENT79 RETAIL29 MARKETING THE AI REVOLUTION CHINESE BRANDS LEAD THE WAY33 KNOW YOUR MARKET THE IMPORTANCE OF BEING LOCALLY RELEVANT 37 STRONG GLOBAL CONNECTIONS LEARNING FROM CHINESE CONSUMER TECH BRANDS42 CHANGING LANES CHINESE AUTO BRANDS 46 TRUE CONNECTIONS HOW FMCG BRANDS LEVERAGE S

4、OCIAL MEDIA TO COMMUNICATE THEIR BRAND VALUE83 HAIER85 VIVO87 TCL91 BRAND VALUATION METHODOLOGY95 REPORTS&PUBLICATIONS98 ABOUT US/CONTACT US101 OUR BRAND EXPERTS104 KANTAR BRANDZ CHINA TEAM 361425 Kantar 2025|4TENCENT1ALIBABA2MOUTAIDOUYINHUAWEIHAIERCHINA MOBILEICBCPING ANMEITUANXIAOMIAGRICULTURAL BA

5、NK OF CHINACHINA CONSTRUCTION BANKCHINA LIFEJD3PINDUODUOBANK OF CHINABYDNONGFU SPRINGCHINA MERCHANTS BANKCHINA TELECOMSHEINSINOPECYILINETEASECNPCBAIDUKUAISHOUWU LIANG YESF EXPRESSXIAOHONGSHUMIDEATOUTIAOVIVOHADAYCTRIPCPICAIR CHINABANK OF COMMUNICATIONSNATIONAL CELLAR 1573MENGNIUIFLYTEKLENOVOEASTROC B

6、EVERAGECHINA SOUTHERN AIRLINESELE.MECHOW TAI FOOKDIANPINGDIDI CHUXINGGREE1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950MIXUE BINGCHENGHAIDILAOCHINA EVERBRIGHT BANKCHINA EASTERN AIRLINESANTAPICCKEZTO EXPRESSXING HUA CUNLUCKIN COFFEEFRESHIPPOBILIBILIHEYTEAS