尼尔森IQ：2025美国西语裔消费者研究报告：存在之力（英文版）（23页）.pdf

1、Confidential and proprietary 2025 Nielsen Consumer LLC.All Rights Reserved.September 2025U.S.NielsenIQ Thought Leadership Understanding the U.S.Hispanic ConsumerThe Power of PresenceConfidential and proprietary 2025 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary 2025 Nielsen C

2、onsumer LLC.All Rights Reserved.Note on Terminology:Use of“Hispanic”In this analysis,we use the term“Hispanic”as it aligns with the standardized language and categorization across NielsenIQ tools and datasets.We recognize that this term may not fully capture the rich diversity and cultural identitie

3、s within the broader Latin communities,which include individuals of various countries of origin,racial backgrounds,and lived experiences.The intent is to be inclusive and respectful in representation.While“Hispanic”is used for consistency and comparability in data reporting,it is meant to encompass

4、the full spectrum of Latin American heritage and identity.We remain committed to evolving our language and frameworks to better reflect the communities we serve and to foster greater cultural understanding and inclusion in our insights.What is the HOLA Employee Resource Group(ERG)at NielsenIQ?Nielse

5、nIQs first ERG launched in December 2006,and is a community interested in creating an inclusive work environment that leverages diverse backgrounds to build high performing teams and make an impact on the NielsenIQ business.By participating in HOLA,employees are able to learn and share unique perspe

6、ctives on the Hispanic/Latino community,clients,and employee culture.Confidential and proprietary 2025 Nielsen Consumer LLC.All Rights Reserved.The U.S.Hispanic population represents one of the most dynamic and resilient consumer segments in the country.With deep cultural roots,strong community ties