尼尔森：2025叙事构建：拉丁裔观众媒体体验的自主性建构研究报告（英文版）（24页）.pdf

1、Copyright 2025 The Nielsen Company(US),LLC.1Curating the narrativeHow Hispanic viewers are creating their media experiences2025 Diverse Intelligence SeriesCopyright 2025 The Nielsen Company(US),LLC.2Table of contentsIntroductionSection 1Media curators Section 2 Algorithm influencersSection 3Soccer c

2、hampionsConclusionMethodology3611162223Copyright 2025 The Nielsen Company(US),LLC.3In 2025,its not just the media landscape thats dynamic,every aspect of consumers lives and habits are shifting,from the prices consumers are willing to pay to asking AI for input.As consumers adapt,there are a few con

3、stants for advertisers to consider.Hispanic consumers contribute significantly to the U.S.economy and culture.They currently make up around 20%of the U.S.population and wield more than$4.1 trillion in purchasing power.Theyre also actively and powerfully shaping their own digital experiences,driving

4、trends that redefine how content is consumed and created.In todays social and economic climate,Hispanic audiences are increasingly evaluating who to trust.Theyre seeking authentic engagement from brands,platforms and creators that genuinely respect their influence and reflect their values,both onlin

5、e and in real life.This makes it imperative to go beyond understanding traditional consumption metrics;it means recognizing their impact as economic powerhouses,trendsetters and creators who build communities,drive commerce and seek genuine partnership.Driven by cultural relevance and mobile-first b

6、ehaviors,Hispanic audiences in the U.S.are meticulously curating a personalized digital day across fragmented platforms and experiences.Their dominant engagement with streaming and social media,their pivotal role in the creator economy as consumers and creators,and their passionate connections to cu