Lazada&凯度：2025弥合AI鸿沟：东南亚电商卖家的认知与应用趋势研究报告（英文版）（56页）.pdf

1、About this ReportCommerce has come a long way,driven by technology as a cornerstone for its evolution.From the first online marketplaces to the rise of mobile shopping,innovation has been at the heart of every major shift in the eCommerce landscape.Today,we are witnessing another transformation one

2、that is powered by Artificial Intelligence(AI).Developed in partnership with Kantar,the research report Bridging the AI Gap:Online Seller Perceptions and Adoption Trends in Southeast Asia,provides a comprehensive analysis of AI adoption trends,challenges,and opportunities,offering insights into how

3、sellers can leverage AI to drive growth and efficiency in Southeast Asias evolving eCommerce landscape.DisclaimerAll content shared herein is provided in the context of this report.This content can be shared but it shall not be reproduced,in-part or in its entirety,without the prior written permissi

4、on of Lazada and/or the respective content owner.To the extent permitted under applicable laws,Lazada hereby disclaims any and all liability to any party for any direct,indirect,implied,special,incidental or other consequential damages arising directly or indirectly from any use of the content,which

5、 is provided“as is”and without warranties.2025,Lazada South East Asia Pte.Ltd.All rights reserved.01 RESEARCHDESIGN4PHILIPPINESn=203VIETNAMn=199SINGAPOREn=201INDONESIAn=208MALAYSIAn=203THAILANDn=200GenderSize of companyCategories sold26%62%12%18-2930-4546-60Mean=35.7 yearsMale:49%Female:51%30%28%29%

6、13%Micro(200)AgeResearch Design1,214Overall responses achievedTarget criteria for survey respondents:Aged 18 years&above,a business owner or working in retail or consumer goods,currently selling online via ecommerce or other platforms,a mix of gender,age,company size and categories sold22%18%15%14%1