Lazada&凯度：2024东南亚电商领域人工智能（AI）应用研究报告（英文版）（26页）.pdf

1、1ARTIFICIALINTELLIGENCEADOPTIONIN ECOMMERCEIN SOUTHEAST ASIAARTIFICIAL INTELLIGENCE ADOPTION IN ECOMMERCE IN SOUTHEAST ASIAINTRODUCTIONAboutToday,online shopping has achieved unparalleled ease.With a simple tap,consumers can access millions of products worldwide,place orders in seconds,and often hav

2、e items delivered to their doorsteps within hours,showcasing an era of unmatched convenience.This progress has transformed the digital retail landscape,setting high standards for accessibility and speed.2Yet,Artificial Intelligence(AI)is taking the online shopping experience even further,redefining

3、what consumers can expect from personalisation and efficiency.AIs influence is everywhere,optimising shopping journeys through tailored product recommendations,personalised deals,and real-time customer support.This innovation marks a new chapter,where AIs integration makes online shopping not only m

4、ore accessible but also increasingly tailored to individual needs and preferences.thisreport“Artificial Intelligence Adoption in eCommerce in Southeast Asia”is an eCommerce shopper sentiment report brought to you by Lazada,in partnership with Kantar Profiles.The ultimate goal of this report is to sh

5、ed light into how Artificial Intelligence is perceived and utilised in Southeast Asia,specifically in their personal lives and in the context of online shopping.DisclaimerAll content shared herein is provided in the context of this report.This content can be shared but it shall not be reproduced,in-

6、part or in its entirety,without the prior written permission of Lazada and/or the respective content owner.To the extent permitted under applicable laws,Lazada hereby disclaims any and all liability to any party for any direct,indirect,implied,special,incidental or other consequential damages arisin