科赴&凯度：2025护理新视角：全球消费者自我健康管理研究报告（英文版）（66页）.pdf

1、A New View of Care The Power of Personal Care RoutinesResearch by Kantar2Table of ContentsForeword3ExecutiveSummary 5TrustandInfluence:Sources Shaping Personal Care Decisions 11Foundations:Motivations,Milestones,and Mindsets of Personal Care 24Consistency:Health Outcomes of Personal Care Routines 32

2、Maintenance:Emotional Impacts of Consistent Care 43TheFuture:Evolving Personal Care Routines 50Implications:The Way Forward 56Appendix:Methodological Overview 633ForewordAroundtheworld,howconsumersthinkaboutcareischanging.What used to be defined by keeping up with doctor visits,treatments,and basic

3、hygiene,personal care has expanded to include individualized,preventive actions taken in our everyday lives.Today,more people recognize the power of daily routines formed at home,continuing the shift toward a future where health and well-being are proactively maintained.At Kenvue,we believe that dai

4、ly care routines can have a profound cumulative impact on well-being.ANewViewofCare explores the motivations to begin and sustain personal care routines,how routines impact health and emotional well-being,and the sources of influence shaping care today.With insights from over 10,000 consumers around

5、 the world,we found that routines form the foundation of how we care for ourselves.Evensmall,consistentactionscanleadtomeaningful,measurablebenefits.But for many,building effective routines can still feel out of reach.We believe an effective routine is one that is simple to stick with,solves real ne

6、eds,and meaningfully impacts health and well-being over time.4In this report,the term “personal care routine”is defined broadly to encompass a wide range of practices that people regularly engage in to support their overall well-being.This includes the consistent use of personal care products(e.g.,f