1、SECTION I SECTION IISECTION IIISECTION IVSECTION V1Copyright 2025 PMG Worldwide LLC.All Rights Reserved.AMAZON PRIME DAY 2025 OUTLOOKAmazon Prime Day 2025 Outlook:STRATEGIC CONSIDERATIONS FOR BRANDS ON&OFF AMAZON2Copyright 2025 PMG Worldwide LLC.All Rights Reserved.AMAZON PRIME DAY 2025 OUTLOOKTable

2、 of ContentsIntroductionI.2024 Prime Day LookbackPreparing for Prime Day on AmazonAmazon Performance Trends&Key LearningsKey Findings:The Amazon Prime Day Halo EffectThe Major Trends Impacting Prime Day 2025PMGs Checklist for Retailers on AmazonII.III.7122021Final Thoughts About This ReportStrategic

3、 Considerations for RetailersIV.V.2435182326SECTION I SECTION IISECTION IIISECTION IVSECTION V3Copyright 2025 PMG Worldwide LLC.All Rights Reserved.AMAZON PRIME DAY 2025 OUTLOOKIntroductionI.AMAZON PRIME DAY 2025 OUTLOOK4Copyright 2025 PMG Worldwide LLC.All Rights Reserved.SECTION I SECTION IISECTIO

4、N IIISECTION IVSECTION VAmazon Prime 2025 marks a new chapter in the evolution of one of the industrys most influential sales events.For the first time,Amazon is extending its flagship sale to a four-day format,doubling the usual length and signaling a continued shift toward longer retail events.Thi

5、s change follows recent trends,including the expansion of Cyber Week(Thanksgiving through Cyber Monday)into a promotional season called the“Turkey 12,”and the Big Spring Sale,which was introduced as a three-day event in 2023 and has already grown to seven days by 2025all of which show that more sale

6、s days can lead to increased demand for both retailers and shoppers.Amazon Prolongs Prime Day,Again Based on current trends,PMG forecasts that Amazons total retail sales in the U.S.during the event will increase approximately 14 percent year-over-year.This prediction reflects structural changes to t