奥纬咨询：2025在模糊经济中蓬勃发展：商业格局变革下的制胜策略研究报告（英文版）（16页）.pdf

1、THRIVING IN A BLURRED ECONOMYWays To Win In A Shifting Business LandscapeCyril SemaanJoe Abi AklSari El Zouheiri Oliver Wyman2Thriving In A Blurred EconomyIn a world where almost two thirds of Gen Z consumers are ready to abandon their favorite brands for better alternatives,businesses can no longer

2、 afford to be complacent.This is particularly true in an era characterized by both permacrisis a sustained period of instability and uncertainty and the emergence of the blurred economy.Framing the business conversation as digital versus physical is outdated.It has expanded into being about the blur

3、red economy,characterized by dissolving traditional industry boundaries,rapid technological advancement,and evolving consumer expectations.This transformation is reshaping how companies across sectors particularly those serving consumers must rethink their strategies.This shift creates fertile groun

4、d for ecosystem players:businesses taking advantage of dissolving industry lines to expand across sectors,integrating services from retail to logistics and finance to transportation.The real challenge today is creating seamless,frictionless,and personalized experiences across all touchpoints.This ne

5、w landscape demands a radical shift in how companies engage customers and redefine their value propositions.Oliver Wyman3Thriving In A Blurred EconomyTHE FORCES BEHIND THE BLUR1 Oliver Wyman Forum,What Business Needs To Know About The Generation Changing Everything,2025.2 Oliver Wyman Insight,7 Cust

6、omer-Centric Strategies For Retail Success In The GCC,2025.3 Oliver Wyman Insight,7 Customer-Centric Strategies For Retail Success In The GCC,2025.So what exactly is the blurred economy?Its a major change in how businesses work,driven by three big forces:fast-changing customer habits,tougher competi