1、Social Media Benchmark ReportPublishing IndustryContentsBenchmark Performance,Methodology and KPIs2Trends4Cross-ChannelTikTokInstagramYouTubePublishing Industry Overview8Deep Dives9TikTokInstagramYouTubeWhat We Can Learn From the Publishing Industry25Facebook,Pinterest,LinkedIn and X at a Glance27Co

2、ver image:voguemagazine2025 Social Media Benchmark Report|1Benchmarking PerformanceUnderstanding your brands social media performance starts with knowing whats typical in your industry.This report explores comprehensive benchmarks across key metrics and social channels,including TikTok,Instagram and

3、 YouTube.These insights help set clear goals,strengthen content strategy and support faster audience growth.About the DataFor the H1 2025 Social Media Benchmark Reports,Dash Social pulled a sample of global companies across TikTok(n=1,170),Instagram(n=2,978),and YouTube(n=644),analyzing their activi

4、ty between July 1,2024 December 31,2024,to determine average performance against a predetermined set of KPIs.These benchmarks include organic,boosted,and promoted content but exclude paid ads.They apply to handles with at least 1K followers,covering both customers and non-customers.The results have

5、been published in separate reports broken down into the following industries:beauty,fashion,luxury,media,publishing,CPG,food and beverage,retail,home,travel,wellness,and real estate.Defining the Publishing IndustryThe publishing industry includes brands that produce and distribute written content su

6、ch as books,magazines,and digital articles.We analyzed the following number of publishing brands per platform:TikTok(n=139),Instagram(n=229),and YouTube(n=30).2025 Social Media Benchmark Report|2KPIsAverage Monthly Growth RateThe average number of followers added on a monthly basis.Why It Matters:It