1、A platform for growth through creativityExploring YouTubes U.S.Impact in 2024FirstWeFeastCowboyKentRollinsblogilates03 A letter from YouTube CEO04 YouTubes Impact in the U.S.06 Shared Opportunity15 Shared Growth20 Shared Learning27 Shared Culture36 AppendixThe data in this report is taken from resea

2、rch completed by Oxford Economics,unless otherwise noted.For more information,please see Survey Methodology and Economic Modeling Methodology Q&A at the end of this report.2Impact in the U.S.Shared LearningShared CultureAppendixShared GrowthShared OpportunityForewordNeal MohanWe launched the YouTube

3、 Partner Program in 2007,which laid the foundation of the creator economy as we know it today.At that time,the term creator didnt even exist now its a dream career for millions of people.With more viewers and more advertisers coming to YouTube,the opportunity for creators has never been greater.For

4、over a decade,the total amount YouTube has paid creators has grown every single year.And this growth has accelerated the last three years.And for the first time,YouTube eclipsed$50 billion in total U.S.GDP contribution in 2024,supporting 490,000 jobs.There are more ways for creators and businesses t

5、o make money on YouTube than ever,and were seeing them reinvest this money in their content,teams and operations.Looking at this momentum and toward the next two decades,the creator economy is just getting started.Thank you to everyone who has been a part of YouTubes incredible story so far.Were exc

6、ited to see what our next 20 years have in store.Neal MohanYouTube CEOIn just two decades,YouTube has fundamentally reshaped how we watch and create entertainment.YouTube has become the destination for all the content people love from scripted shows and podcasts,to music and live sports.And its all