Spate：2025年护发与造型产品趋势报告（英文版）（33页）.pdf

1、2025 HAIR REPORT:AUGUST 2025CARE&STYLING PRODUCTSHAIR CARE&STYLING PRODUCTTRENDS 2025Explore Spates latest report to uncover the top trending hair care and hair styling product trends capturing attention,and get ahead of the consumer curve.In this report,youll find an overview of rising product form

2、ats,consumer concerns,and brand movements shaping the hair care and styling space.With trend spotlights and brand highlights throughout,this report brings together what consumers are searching,sharing,and talking about from emerging formats to standout category players.Interested in exploring more t

3、rends?Start your free trial today.Thank you,Olivier and Yarden,co-founders of SpateMETHODOLOGY3 20+billion search signals and 60+million TikTok videosArtificial Intelligence for identifying trend clustersTrends classification for insights and implicationsSpate is an innovative data platform that all

4、ows users to discover and detect trends across Google search and TikTok.The Spate dashboard analyzes over 20 billion search signals and over 60 million TikTok videos across the globe to answer three crucial questions for the beauty and wellness industry.Whats the next big trend?Whos owning the space

5、?How to position the trend?WHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX4The Popularity Index combines data from digital platforms currently including Google and TikTok to show how popular a category or trend is.For example,looking at the graph on the right,the trend for“Toner”in

6、the US grew by 41.7%over the past year.The index measures how“Toner”compares to all other beauty trends on these platforms.It adjusts for growth differences on each platform to accurately reflect the increase in popularity.The Popularity Index for“Toner”for US Google Searches&TikTok View in the US.w