1、CTV Pulse2025 UK Consumer&Media InsightsCTV Pulse:2025 UK Consumer&Media Insights|2C O N T E N T SCTV Pulse:UK Consumer&Media InsightsAbout the reportUK streaming behaviourUK media buyer mindsetAccessing UK CTV audiences with TeadsAdapting to change in the UK CTV marketKey findings060911121416190405

2、The state of CTV in the UKContent consumption trendsOmniscreen viewing experiencesTapping into interactivity in CTVCTV ad spendBenefits and barriers to investing in CTV advertisingCTV measurement capabilitiesCTV Pulse:2025 UK Consumer&Media Insights|3About the reportWith more UK households streaming

3、 content via smart TVs and internet-enabled devices,traditional linear viewing continues to decline,giving rise to a new TV landscape.Teads latest UK CTV Pulse dives into consumer behaviour and attitudes,offering a better understanding of how people are watching TV and how they feel about ads within

4、 these environments.All figures,unless otherwise stated,are from a survey conducted online by YouGov Plc.on behalf of Teads.Total sample size of consumers was 2,111 adults.Fieldwork was undertaken between 24th and 25th April 2025.The survey was carried out online.The figures have been weighted and a

5、re representative of all UK adults(aged 18+).Total sample size of marketing decision-makers(MDMs)was 503.Fieldwork was undertaken between 24th and 28th April 2025.The survey was carried out online.Connected TV(CTV)is no longer the future,its the now.CTV Pulse:2025 UK Consumer&Media Insights|4Adaptin

6、g to change in the UK CTV marketMost consumers watching content on a big screen dont know what Connected TV(CTV)is.It goes without saying that unless they work in ad tech or media,they are blissfully unaware that say Netflix went from being SVOD(subscription-based video on demand)service to Hybrid,a