品牌金融(Brand Finance):2025年全球足球品牌价值50强年度报告(英文版)(54页).pdf

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品牌金融(Brand Finance):2025年全球足球品牌价值50强年度报告(英文版)(54页).pdf

1、The Worlds mosT valuable&sTrongesT fooTball club brandsFootball 50 2025Brand Finance Football 50 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 8David Haigh,Chairman&CEO,Brand FinanceSector Overview 11Valuation Analysis 15Most Valuable Football Brands 2025 16Most Valuable Brand:Real M

2、adrid CF 18Brand to Watch:Paris Saint-Germain 19Brand Strength Analysis 21Regional Analysis 25Brand Spotlights 51Newcastle United FC 53Peter Silverstone,Chief Commercial OfficerParis Saint-Germain 59Fabien Allgre,Chief Brand OfficerInsights 63The price of passion:Football fan insights 64Scott Moore,

3、Manager,Sports Services,Brand FinanceHas womens football found its breakthrough moment?68Carlota Arevalo,Analyst,Brand FinanceBrand building through sponsorship:Considerations for all brands 70Sean McCallion,Analyst,Brand FinanceHow NoLo alternatives are changing the game in sports marketing 74Henry

4、 Farr,Valuation Director,Brand FinanceClub Enterprise Value 76Hugo Hensley,Head of Sports Services,Brand FinanceBrazil or bust:Brand investment in womens football grows the game 82Danielle Sarver Coombs,Ph.D.,Associate Professor,Ravensbourne University LondonBrand Equity Research 85Brand Value Ranki

5、ng(EURm)88Brand Strength Index Ranking 89Methodology 91Sport Services 101The worlds leading brand valuation consultancyFor business enquiries,please contact:For media enquiries,please contact:+44 207 389 Our teams have experience across a wide range of disciplines from marketing and market research,

6、to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Counci

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