1、3456Were excited to share this special edition of our Japan market report,which was developed and presented live for UKIEs Virtual Trade Mission:Japan.This report is designed to help game businesses of all sizes better understand,and strategically navigate,one of the most unique,competitive,and oppo

2、rtunity-rich markets in the world.Japan holds an unparalleled place in global gaming.From pioneering studios to deeply rooted gaming culture,it offers unmatched potential,but also requires local nuance,cultural understanding,and clever positioning.In this report,we explore Japans current games marke

3、t landscape,highlighting key data on market size,player demographics and motivations,and the standout trends shaping behavior today.All data and insights come from the,our flagship tool for understanding the games markets and players around the globe.Whether youre planning to enter Japan or scale yo

4、ur presence,this report gives you a practical edge.I hope you enjoy the read.Director of Market Intelligence7 Japanese players are highly valuable,generating 9.1%of global games revenue despite making up just 2.2%of the global player base.Recent revenue growth has been strong,but the weakening JPY a

5、gainst the USD is a headwind for international publishers.PC revenue in Japan has grown rapidly over the past 7 years,but the pace is expected to slow down.Nintendo dominates the domestic console market,accounting for 70%of hardware sales.Excluding mobile and Nintendo platforms,Japans PC and console

6、 market still represents a solid$2.53.0 billion opportunity.Japanese players prefer(single-player)RPGs on console and shooters on PC,while the UK prefers shooters across both platforms.Sports is not a significant genre in Japan.Japan much prefers fantasy and science fiction themes.Japanese players g