1、CTV Activation Guide for BrandsHow to reach your ideal audiences on digitals biggest screenseBook2Contents3 Introduction:TVs digital future is already here 4 Section 1:Why TV precision relies on data activation 7 Section 2:How activation works in CTV and beyond 11 Section 3:Proven strategies to maxi

2、mize CTV spend 15 Section 4:What you need in a CTV activation partner 3Introduction:TVs digital future is already hereFor brand marketers,the buzz around connected TVs explosive growth keeps getting louder.As marketing budgets shrink and audience attention drifts,CTV offers a golden opportunity to m

3、aximize ad spendmarrying the precise audience targeting of digital with the premium impact of the homes biggest screens and other mobile platforms,from tablets to laptops,where consumers are watching video.Audiences today are streaming more than ever.Streaming viewership has officially eclipsed cabl

4、e TV in total viewing time.Live sports continue to migrate to digital,from last years NFL Thursday Night Football on Prime Video to the 2024 Paris Olympics on Peacock.A whopping 88%of US households now have at least one CTV device,and nearly one in three viewers have used their CTVs to make a purcha

5、se after seeing an ad.In just the last few years,CTV has become the fastest growing media channel,accounting for nearly a quarter of all ad spend.No matter how you slice the data,the message is clear:CTV has a major role to play in any TV media plan.But how can you reach the right audiences across s

6、uch diverse and rapidly evolving streaming inventory?And how can you unify your measurement across linear and CTV while optimizing reach across screens,platforms,and devices?Tapping into your first-party data is key to finding ideal audiences across CTV publishers,and the first step in that process