Launchmetrics：2025年第一季度美妆行业格局分析报告（英文版）（18页）.pdf

1、The Landscape of Beauty 2025Industry Analysis of S1 2025Data and Insights by LaunchmetricsMethodologyThe Landscape of the Beauty IndustryTop Power Players:Top 20 Beauty BrandsEmerging Players in Beauty:Brands and AmbassadorsKey Takeaways1.2.3.4.5.INDEXMedia Impact Value(MIV*):Allows brands to assign

2、 a monetary value to every post,interaction or article to measure its impact and identify contributions to Brand Performance across Voices,channels and regions.This single measurement standard lets you compare and understand which strategies create the most media impact across print,online and socia

3、l by reflecting the audience perspective.At Launchmetrics,our methodology is built on more than 15 years of experience,working with and for Fashion,Lifestyle and Beauty(FLB)brands globally,including China.Finely tuned with AI Machine Learning,the algorithm relies on both quantitative and qualitative

4、 attributes specific to the FLB industries(including audience engagement,industry relevance,source authority,and content quality)to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.Engagement:The total number of interactions on a piece of content.For examp

5、le,this includes comments,likes and shares.Share of value(SOV):The percentage representation of a specific categorys contribution to overall MIV.It quantifies the proportion of MIV generated by a category relative to the total amount,providing insights into the categorys significance.Categories may

6、include Voices,channels,brands or specific events within the brands ecosystem(non-exhaustive).Placements:Social media posts,media articles,or blog posts which mention the brand.Online:Any online article is a placement.Each element of a gallery can also be a placement.If an article is present in seve