nShift：2025年欧洲零售与物流业年中回顾报告（英文版）（45页）.pdf

1、2025 Retail&logistics trends:Half-year check-inReportWin at CheckoutGuide2025 Retail&logistics trendsReport2025 Retail&logistics trends:Half-year check-inA reality check for European retail&logistics 2Table of contentsIntroduction 3Unified commerce 4Progress vs.expectations Industry movements Unexpe

2、cted developments Mid-year status&H2 outlook Social shopping 8Trajectory vs.expectations Regional dynamicsConsumer behavior vs.platform performanceH1 2025 surprisesOutlook for H2 2025Sustainable shopping 14Consumer and industry activity Key developments so farConsumer expectationsOutlook for H2 2025

3、Last-mile logistics 19Current pressures and adaptive measuresMeeting customer expectationsInnovation&unexpected turnsOutlook for H2 2025Global e-commerce&cross-border delivery 24Continued global e-commerce growthCross-border boomingRegional trends Challenges&developments Outlook for H2 2025AI and au

4、tomation 30Surge in AI adoptionWarehouse&last-mile automation Generative AI&decision support Challenges and adoption barriersOutlook for 2025 H2Regulatory pressures 35The regulatory impactBeyond sustainabilityOutlook for H2 2025Whats next 41References 443Introduction2025 was always going to be a piv

5、otal year for ecommerce and logistics.When we launched our Next Retail Revolution predictions in late 2024,we set out a bold vision for how retailers,carriers,and logistics leaders could adapt to seismic shifts in consumer expectations,technology,and sustainability demands.Six months into 2025,how a

6、re those predictions holding up?This mid-year check-in looks at what we got right,what surprised us,and where the second half of 2025 is heading,with practical recommendations for staying ahead.Drawing on fresh data,real-world case studies,and nShifts own work with retailers and carriers across Euro