1、TIMEFRAME:JAN 2023-SEP 2024SAMPLE:SOCIALINSIDER DATA WORLDWIDE2025FACEBOOKBENCHMARKSContent performance data,engagement metrics,postingfrequency evolution and trends.Facebook Benchmarks ReportEngagement Rate 2024Engagement Rate 2023AlbumPhotoStatusVideoReelLink0.00%0.05%0.10%0.15%0.20%Facebook has a

2、n average engagement rate of 0.15%.Albums are the most engaging post type on Facebook.The smallest accounts get the highest engagement rate.Most likes are generated by albums.Status posts generate the highest number of comments.Albums drive the most shares for small profiles and videos for bigger pr

3、ofiles.Brand post on average 43 posts per month,meaning more than once a day.2025 FACEBOOK BENCHMARKSKEY INSIGHTS0.15%Albums are the best-performing contentformat on Facebook.FACEBOOK AVERAGEENGAGEMENT RATETIMEFRAME:JANUARY 2023-SEP 2024SAMPLE:SOCIALINSIDER DATA WORLDWIDEEngagement rate for Facebook

4、(%)Jan 23Feb 23Mar 23Ap?il 23May 23Jun 23Jul 23Aug 23Sep 23Oct 23Nov 23Dec 23Jan 24Feb 24Mar 24Ap?il 24May 24Jun 24Jul 24Aug 24Sep 240.00%0.02%0.04%0.06%0.08%0.10%0.12%0.14%0.15%Over 2024,Reels were the only contentformat that registered an increase in theaverage Facebook engagement rate.FACEBOOK AV

5、ERAGEENGAGEMENT RATE FORALBUMS TIMEFRAME:JANUARY 2023-SEP 2024SAMPLE:SOCIALINSIDER DATA WORLDWIDEEngagement Rate 2024Engagement Rate 2023AlbumPhotoStatusVideoReelLink0.00%0.05%0.10%0.15%0.20%0.30%On Facebook,the smallest accounts getthe highest average eengagement rate.FACEBOOK AVERAGEENGAGEMENT RAT

6、E FORSMALL PAGESTIMEFRAME:JANUARY 2023-SEP 2024SAMPLE:SOCIALINSIDER DATA WORLDWIDEFacebook Engagement Rate?5K followers5?10K followers10?50k followers 50?100K followers?100K followers0.00%0.05%0.10%0.15%0.20%0.25%0.30%0.42%Albums generate the most likes onFacebook.AVERAGE LIKE RA