RetailX：2025德国零售、电商和D2C市场全景报告-零售商业绩、消费者洞察与市场动向分析（英文版）（56页）.pdf

1、GERMANY100 JULY 2025 In partnership with:Performance,consumer insights and market dynamics a 360 view on retail,ecommerce and D2C in Germany,2025RXADE25RP 2|RetailX|July 2025RXADE25RP 2025 GERMANY100 360 2025|INTRODUCTIONIntroductionWelcome to the RetailX Germany100 360o Report for 2025.Over the fol

2、lowing pages,we look in depth at the German retail market.As we explore in the strategic overview,the report arrives at a time when Germany is going through a period of introspection.After confidently being one of Europes most stable,prosperous nations for so long,Germany is now waking up to the ide

3、a that it needs to invest far more in its infrastructure and its defence.But whatever issues it may currently face,Germany remains a hugely attractive market for retailers and its easy to understand why.Germany is a member of the G7 and central to the European Union project.It has,for decades,been b

4、oth an exporting nation and a world leader in high-value sectors such as vehicle manufacturing,chemicals and engineering.Its citizens are well paid by international standards.Over the following pages,we offer insights into the overall economy,consumer behaviour and leading companies in Germany.This

5、report is aimed at those who want to launch in the market,or just understand it better.As ever,we welcome your feedback.Do get in touch with insights,suggestions of datasets or areas of research we should explore in the future.Ian Jindal,CEO,RetailXContentsStrategic overview 03Market review 05Partne

6、r perspective:Avalara 10Partner perspective:commercetools 12Partner perspective:Uberall 14The German consumer 16Deliveries 22Channels 24Subscriptions 28Social commerce 30Retail media 32Sustainability 34Future behaviour 37The Germany100 39Performance 41Case study:adidas 43Case study:Amazon Germany 44