1、August 2025Small towns,massive opportunity:Unlocking rural Americas potentialSix strategies could catalyze growth and improve the well-being and economic mobility of rural residents across the country.About the McKinsey Institute for Economic MobilityThe McKinsey Institute for Economic Mobility(IEM)
2、is a research institute and think tank dedicated to advancing inclusive economic growth in the United Statesand globally.Its mission is to help private-,public-,and social-sector leaders take coordinated action to accelerate inclusive economic growth and improve economic mobility.IEM is anchored in
3、an economic perspective,dedicated to rigorous and objective research,and focused on moving stakeholders toward long-term action that can lead to the economic development of communities across the globe.Rural Economic MobilityAs the US population has become increasingly concentrated in urban centers,
4、rural communities have often been an afterthought.In all,rural areas in the United States account for one-seventh of total population,nearly 46 million Americans,71 percent of the geographical United States,and approximately$2.7 trillion of US GDP(close to 10 percent).Yet,it has not benefited from t
5、he economic development of our nation equitably.Our focus on rural economic mobility aims to provide a data-driven,nonpartisan perspective on the opportunities for rural America to thrive.Please visit the McKinsey IEM Rural Economic Mobility website for more information.AcknowledgmentsThe research w
6、as led by JP Julien,a partner and leader of the McKinsey Institute for Economic Mobility(IEM);Nora Gardner,a senior partner and leader of IEM Rural Economic Mobility;Sarah Tucker-Ray,a partner and leader of IEM Rural Economic Mobility;and Shelley Stewart III,a senior partner and chair of IEM and the