1、CoverResearch IntelligenceGen Z and AI:Driving the future developmentof the enterpriseAugust 2025Krungsri ResearchContentsContentsIntroduction3Who is in Gen Z?4Use of AI,by age cohort5Using AI with Gen Z staff:Benefits and potential challenges7Corporations that are using AI in their work process10Kr
2、ungsri Research view:Adjusting in two dimensions simultaneously11References14Subscribe UsDisclaimerUnless explicitly stated otherwise,this publication and all material therein is under the copyright of Krungsri Research.As such,the reuse,reproduction,or alteration of this text or any part thereof is
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6、roximately 2 billion Generation Z,or Gen Z,individuals globally,while in Thailand,this cohort comprises 20%of the working-age population,or 10.8 million individuals.1/Because Gen Z has grown up in the shadow of the digital revolution,members of this cohort are regarded as digital natives,2/that is,t